A coalition of women's groups called on the CBS network on Monday to scrap its plan to broadcast an ad during the Super Bowl featuring college football star Tim Tebow and his mother, which critics say is likely to convey an anti-abortion message.
The ad -- paid for by the conservative Christian group Focus on the Family -- is expected to recount the story of Pam Tebow's pregnancy in 1987 with a theme of "Celebrate Family, Celebrate Life." After getting sick during a mission trip to the Philippines, she ignored a recommendation by doctors to abort her fifth child and gave birth to Tim, who went on to win the 2007 Heisman Trophy while helping his Florida team to two college football championships.
The New York-based Women's Media Center was coordinating the protest with backing from the National Organization for Women, the Feminist Majority and other groups.
"An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year -- an event designed to bring Americans together," said Jehmu Greene, president of the Women's Media Center.
You know, I get the point that abortion may be more divisive than Budweiser vs. Miller or Pepsi vs. Coke. But the feminist concern is not about dividing, but rather that life argument is raised at all. As my previous post points out, the pro-abortion argument only survives when it remains unchallenged. That is their concern. To them, the pro-life cause has no place anywhere, let alone the most-watched commercial stage.
My fellow pro-life bloggers, please spread the word. We need everyone who can to contact CBS now and encourage them to stand up to the pressure.
As for me, if they decide to cancel the commercial, I will not watch the Superbowl, nor anything else on CBS for 2010. If they cancel, it is a clear message to me as a pro-lifer, one who wants to spread that message, that my patronage of their network is unappreciated. That, however, won't be in my message to them. They are planning on running it as of right now, and they don't need threats. They just need some backbone reinforcement. Thanks and admiration will do just fine.
Timeliness is important. I'm sure there is support within the notwork for dropping the ad, and that contingent won't give up. Some support right now might help keep this ad in it's prime-time location.